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A Beginner’s Guide to Google Analytics
Google Analytics is a free tool to help measure the user statistics and performance of your website. It has many rich features to help you get the most out of your website. If you don’t currently use...
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The impact of Colour in Logo Design [Infographic]
Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap...
View ArticleHow To Optimize Your Content for Search Engines
Getting a pretty website built is great but what you really need are website visitors. There are many ways to market a website including Pay Per Click advertising (Google sponsored listings), e-mail...
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Future Proof Your Logo Design
Once your company logo is established it is the face of your brand – and woe betide anyone who has to go through the process of a redesign and cope with the consequences. Redesigns have to be handled...
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Logo Design Tips – Picking the Right Colour
Picking the right colour for your logo design is vital. Every colour has a distinct emotional spectrum of associations, and if you’re looking at your logo design and you think one key element is...
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Will I Get Into Trouble Copying Stuff From the Internet?
Hang on there! Before you start using that lovely photo you found on Google images, or that paragraph on a web page which would sound great on your website, check out the copyrights and wrongs with...
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10 Ways to Make Your Small Business Look Big
We love finding out what makes you tick and to help us answer that question we asked our Facebook followers what they wanted to see us write about. Andy Granston came up with this topic and we loved...
View ArticleFirst Steps for a Start-Up Business: Part 1
So you have a great idea for a new business, but you aren’t sure where to start. Beginning a new business venture can understandably be very daunting but the first few steps are actually fairly...
View ArticleFirst Steps for a Start Up Business: Part 2
If you are starting a business, creating a corporate identity is vital in order to consistently communicate your business’s core values and personality across all areas. There is no point in thinking...
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Google+ Cover Photos Just Got Bigger
Those with eagle eyes might have noticed that Google+ have just changed their profile layout. Now, your cover photos are much bigger – so this gives you an even better chance (and even more space to...
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Logo Design Inspiration: 7 Slightly Strange Places to Get Logo Design...
Getting inspired is key for getting a great logo design. We look for inspiration in all sorts of places ourselves, but it can make a really big difference to the speed and quality of your design if you...
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What You Need to Know About the Relationship Between Your Logo Design and...
There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand and it’s useful to...
View ArticleHow to Write a High Quality Logo Design Brief
This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is...
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Illegible Logo Design: How to Avoid a Pointless Company Logo
The point of your logo is to be the face of your brand. So what is the one fail safe way to guarantee 1) a bad impression or 2) no impression at all? Illegibility. It is very surprising to see quite...
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What You Need to Know About the Merits of Link Building
Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something you should be...
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Small Businesses: Do You Need to Pay for Market Research?
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price...
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Why Has My Website Dropped in Google? – What You Need to Know About Penguin 2.0
Has your website suddenly dropped in the search engine results over the last week? Then you might have been affected by the latest Google algorithm update – Penguin 2.0. Penguin 2.0 was released on...
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Warning: Do You Know About the 7 Most Common Logo Copyright Issues?
The law is important. Every savvy business professional should know as much as their head can handle about it. Unfortunately it is a heavy subject, but in bitesize pieces it builds a useful arsenal of...
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The Apple Guide to Logo Design
Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has...
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How to Pick a Logo Design Your Customers Will Love
It can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does)....
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